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CATEGORY: Apparel, Clients, Design Services, Fashion, Industry, Levis

To coincide with the launch of their flagship Icon store, Rivet, Levis commissioned Quicksand to develop and facilitate a 3 day innovation and design management workshop at their Bangalore headquarters. The broad content buckets covered the history of design and fashion, comparative studies of iconic, global denim brands, approaches to design thinking and system design thinking. The workshop format included hands-on activities, rich media presentations and dialogues that involved the diverse group of brand managers, designers and retail personnel with the intent of creating a common brand platform that asserted the innovation focus of Levis.



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