Coca-Cola Red Lounge is a retail innovation targeting young adolescents. A digitally immersive space, the lounge is co-located in high traffic zones (such as shopping malls, cinema arcades) and allows for designed interactions between people.

As the first pilot in India, Quicksand was brought on board to design the space, individual technology modules and integrate all system components. Technology interactions within the Red Lounge comprised of:

• interactive packaging (a special ink printed on the PET bottle label has a video code embedded in it – when swiped against a code reader it triggers the video on an adjoining display screen)
• mobile content download (a content portal from which users can download content locally through their bluetooth enabled mobile devices)
• Coke connect (a closed user group chatting interface which allows for users to chat with each other anonymously through their mobile phones – users SMS to a display screen which relays their messages real time)

Quicksand partnered with Nest and a Finnish startup to develop some of these interfaces. The Red Lounge was piloted in the city of Pune and later scaled to Bangalore, Hyderabad and Delhi.