CATEGORY: Clients, Design Services, Google, Industry, Research, Technology, Telecom, Web, Web + Mobile
TAGGED AS: design research, google
Google approached Quicksand early last year (April 2007) to conduct a design research study in India around people’s information & communication needs & how they organize data in their day to day lives.
The research subjects were inspirational user profiles from the cities of Surat & Mumbai who had unusual & out-of-the-ordinary information needs. Quicksand worked alongside Google’s user experience group from Mountain View, California and their product R&D teams from Bangalore, India.
The research also got cited in a recent conference – Serious Play 2008 (click here to access article)
(project details withheld as falling under an NDA)
TAGGED AS: design research, google
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