CATEGORY: Brands, Clients, Coca-Cola, Design Services, Food & Beverage, Industry
TAGGED AS: activation, amusement park, brand, Coca-Cola, essel world, strategy
Essel World is one of India’s first amusement park located on the outskirts of Mumbai. As a preferred beverage partner, Coca-Cola was looking at ways to provide an augmented brand experience to visitors in the amusement park. The design challenge was two fold:
- at one level to increase brand visibility and
- at another to provide augmented experiences to visitors which are facilitated by Coca-Cola’s presence within the park
Published below are some excerpts from the process document. Click on the thumbnails for an enhanced view.
TAGGED AS: activation, amusement park, brand, Coca-Cola, essel world, strategy
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