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CATEGORY: Clients, Design Services, Films, IT, Industry, Wipro

One of India’s largest IT services company, Wipro has witnessed phenomenal growth in the last decade. With over 50000 employees spread across different geographies, one of the biggest challenges is in disseminating core values of the company amongst all its stakeholders. More so in a scenario where there is a constant flux of employees and newer entities get added to the parent company.

Spirit of Wipro was an organisation-wide initiative to inculcate the core values amongst all Wipro employees. Quicksand was approached with the task of translating this vision into a film, making it a more accessible medium.





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