IDEO is one of world’s most respected design studios & ranked amongst the most innovative companies globally.
Quicksand has been working with IDEO since early 2006, managing and facilitating design research for them in India. Services rendered include:
- research planning & design
- ethnographic research
- cultural guiding
- rich media documentation
- data synthesis
Research formats range from shadowing sessions to fly-on-the-wall observations, diads, contextual inquiries, group sessions and usually involve a combined IDEO-Quicksand team in-field. The domains of intervention have cut across products and services in sectors such as internet, mobile and telecommunications.
(project details with-held as falling under an NDA)
TAGGED AS: design research, IDEO