A hybrid space at the intersection of new cultural activity, alternative education and market dynamics - this was the vision for Greenhouse, a community space co-founded by Quicksand and generously funded by the Goethe Institut.
Located in the picturesque and culturally apt Hauz Khas Village—it was a space that operated as a catalyst, incubator and showcase for new cultural enterprise; a space for expanded education; and as a social node for new cultural activity.
It represented a new, conceptual model for the creation and sustenance of independent, creative enterprise. By connecting education, independence, creative practice, commerce and social networks in India, the space worked as a facilitator or platform for stakeholders representing current and emerging socio-cultural expression.
Greenhouse was positioned in principle as a not-for-profit entity, operating across the following three dimensions ; as a catalyst, incubator and showcase for new cultural enterprise, as a space for expanded education and as a social node for new cultural activity.