Imagining the Future of Women’s Contraception

Over the years there have been concerted efforts to distribute modern contraceptives in developing countries. However, there are still millions of women in these markets whose contraceptive needs are not being met. Under these circumstances, the Family Planning program at The Bill & Melinda Gates Foundation made a strategic decision to further stimulate the development of ground-breaking contraceptive technologies that address the unmet needs of women in developing countries.

Quicksand along with project partners FHI 360 and independent consultants conducted extensive research in Kenya and India to uncover unmet needs for contraception use, and these findings were leveraged using human-centered design methodologies to facilitate insight-driven ideation for generating new product ideas in women’s contraceptive technology. This publication shares the results of this intensive, year-long study.

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