Levi Strauss & Co has become one of the leading fashion brands in India since its entry in the Indian market in the 1990s. While a bulk of the product range is borrowed from their international portfolio of products, Levis is making a concerted effort to develop products that are designed and manufactured in India, rendering them more relevant to Indian street trends, sentiments and body types.
Quicksand was commissioned by Levis to design and develop samples of the accessories line (bags, belts, caps) for a season, in co-ordination with their vendors. Quicksand began the project with extensive research on the street with young people, and co-related that with international fashion trends to come up with a palette of design directions. Based on these directions, designs for all categories were developed and sampled across colour ways and options to create a range that was technically advanced and spoke to younger audiences in international, yet locally popular aesthetic. Below are some of the design development sketches.
TAGGED AS: Accessories, bags, Belts, caps, fashion, Levi Strauss, Levis, sample, trends
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