CATEGORY: Brands, Clients, Design Services, Industry, Lifestyle, Products, Tag Heuer
TAGGED AS: packaging, product, tag heuer
Tag Heuer’s new product launch was a limited edition celebrity endorsed watch carrying a price tag of USD7000. Co-branded SRK, the launch campaign needed a new visual identity including collaterals such as packaging, retail presence and outdoors.
Quicksand designed and prototyped the visual strategy and all launch collaterals thereof including a premium packaging inspired from cigar boxes.
Click image to download case study (1.5 mb, 5 pages)
Preliminary packaging concept
TAGGED AS: packaging, product, tag heuer
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