Quicksand has worked with Reebok on several projects in the domain of apparel, largely focusing on the development of graphic t-shirts. The following projects were executed in 2006-2007, and involved skills in range conceptualization, apparel design, design development, artwork, copy, graphic design and print adaptation for manufacturing. The signature lines for cricket stars such as Rahul Dravid and M. S. Dhoni also involved the development of a brand language in line with their careers, personalities and styles. This brand language was then expandable to other products such as bags and caps as Reebok properties

1. Rahul Dravid Signature Collection

Dravid’s Signature Collection was launched by Reebok to celebrate the tenth anniversary of having him as a brand ambassador. The concept developed showed a more explosive and aggressive personality of Dravid unlike his reserved and somewhat tempered batting style. Quicksand developed the brand language, Illustrations, silhouette styling and print specifications for the entire signature line

2. World Cup Line

In the run up to Cricket World Cup 2007 in West Indies, Reebok wanted to launch official gear for the Indian cricket fans. Quicksand developed a theme-board around cricket, the West Indies and the euphoria & patriotism that surrounds such an event and translated that into silhouette styles for both men & women.

3. Indian Team Signature Line

Along with the World Cup fan gear, Quicksand was also commissioned to develop a line around Indian cricket team players who were brand ambassadors with Reebok.

4. Concepts + Directions

As part of an ongoing relationship with Reebok apparel, Quicksand developed brand concepts for different line presentations. The concepts once approved would be developed into a definite silhouette and graphic style. Published below are some interim concepts presented to the brand team.