CATEGORY: Apparel, Clients, Design Services, Fashion, Films, Industry, Levis
TAGGED AS: fashion, films, Levis, Research
Levis Strauss India works on a brand licensing arrangement with its international parent and manages domestic retail through local store franchisees. An important event in the brand’s annual calendar is the line presentation to its franchisees.
Quicksand was mandated with the task of creating a rich media catalogue of its upcoming fashion line along with a platform for understanding the brand, its consumers and presence. Published below are a series of films that Quicksand made on Levi’s retail presence, key user personas for different sub-brands and a film-based fashion catalogue. The intent was also to create an accessible medium for internal brand resources.
Video for Levi’s Retail
Levi’s Line Presentation
TAGGED AS: fashion, films, Levis, Research
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