World of Coke Museums provide a journey into the magnificent history and evolution of Brand Coke over the last 120 years. The flagship museums are in Atlanta, Tokyo and Tel-Aviv.

Brand Coke wanted to develop a small format museum that could become a traveling exhibit across about 20 Coca-Cola plants in India. Meant to educate regional media-persons and consumers on the rich legacy of the brand, its commitment to local communities & its support to local art & crafts, the traveling exhibit would front-end a countrywide PR initiative for Coca-Cola.

Quicksand conceptualised, designed and executed the first 3 exhibitions across Jaipur, Hyderabad and Mumbai. The key features of the exhibit were:

• information design to assimilate, sort and design content across 400 brands, and 200 plus countries where Coke is present
• a geodesic structure that would house all exhibits and is easily assembled and disassembled
• an interactive software developed in collaboration with FLIP design, Bangalore
• graphic artworks depicting the Coke chronology, its Olympic & FIFA associations and Coke’s brands in India
• life size impressions of the Coke bottle that were fabricated in different crafts from all over the country – terracotta, soft stone carving, wood carving, textiles, madhubani painting

CONCEPT PRESENTATION

EXHIBITION PHOTOGRAPHS: Pictures from one of the installations of the exhibition at Hyderabad

COKE INTERACTIVE GAME

The Coke Interactive installation was designed to engage visitors in a short, informative game on the brand. Published below is the interaction concept.