Quicksand » Dabur http://quicksand.co.in/wordpress-new Quicksand is a multi-dicilinary innovation consultancy partnering organizations to design new products, services and experiences. Thu, 18 Aug 2011 13:52:49 +0000 http://wordpress.org/?v=2.9 en hourly 1 Dabur : Real Mango Twist PET Bottle http://quicksand.co.in/wordpress-new/2006/10/06/dabur-mango-twist-pet-bottle/ http://quicksand.co.in/wordpress-new/2006/10/06/dabur-mango-twist-pet-bottle/#comments Fri, 06 Oct 2006 10:57:34 +0000 avinash http://quicksand.co.in/wordpress/?p=144 Dabur approached Quicksand to design a new PET packaging for a brand they were relaunching in the Indian market. The packaging concept derived its form from the brand name and was targeted specifically at children. The new packaging required interfacing with the internal packaging team, the bottle manufacturer (Cidel) and the brand & marketing teams. It was also the first time that the brand team was engaging in a packaging redesign and hence the process had to be inclusive, educating them about each stage and the constraints therein.

]]> http://quicksand.co.in/wordpress-new/2006/10/06/dabur-mango-twist-pet-bottle/feed/ 0 Dabur : Coolers Beverage Packaging http://quicksand.co.in/wordpress-new/2006/08/14/dabur-coolers-beverage-packaging/ http://quicksand.co.in/wordpress-new/2006/08/14/dabur-coolers-beverage-packaging/#comments Mon, 14 Aug 2006 16:02:07 +0000 avinash http://quicksand.co.in/wordpress/?p=115 Dabur – a leading FMCG brand in India – also owns Dabur Coolers, an innovative fruit cocktail brand. Quicksand was commissioned to redesign the Tetrapak for the Coolers portfolio of beverages for a limited-time only scheme. Quicksand undertook the development of the packaging graphics, including the photo shoot, and also prepared a 5 sec tag-on for television (see below).





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