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	<title>Quicksand &#187; Google</title>
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	<link>http://quicksand.co.in/wordpress-new</link>
	<description>Quicksand is a multi-dicilinary innovation consultancy partnering organizations to design new products, services and experiences.</description>
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		<title>Google: Design Research</title>
		<link>http://quicksand.co.in/wordpress-new/2007/05/05/google-design-research/</link>
		<comments>http://quicksand.co.in/wordpress-new/2007/05/05/google-design-research/#comments</comments>
		<pubDate>Sat, 05 May 2007 10:59:05 +0000</pubDate>
		<dc:creator>Quicksand</dc:creator>
				<category><![CDATA[Clients]]></category>
		<category><![CDATA[Design Services]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Industry]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Telecom]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[Web + Mobile]]></category>
		<category><![CDATA[design research]]></category>
		<category><![CDATA[google]]></category>

		<guid isPermaLink="false">http://quicksand.co.in/wordpress/?p=101</guid>
		<description><![CDATA[Google approached Quicksand early last year (April 2007) to conduct a design research study in India around people&#8217;s information &#38; communication needs &#38; how they organize data in their day to day lives.
The research subjects were inspirational user profiles from the cities of Surat &#38; Mumbai who had unusual &#38; out-of-the-ordinary information needs.  Quicksand [...]]]></description>
			<content:encoded><![CDATA[<p>Google approached Quicksand early last year (April 2007) to conduct a design research study in India around people&#8217;s information &amp; communication needs &amp; how they organize data in their day to day lives.</p>
<p>The research subjects were inspirational user profiles from the cities of Surat &amp; Mumbai who had unusual &amp; out-of-the-ordinary information needs.  Quicksand worked alongside Google&#8217;s user experience group from Mountain View, California and their product R&amp;D teams from Bangalore, India.</p>
<p>The research also got cited in a recent conference &#8211; Serious Play 2008 <a href="http://quicksand.co.in/wordpress-new/2008/03/09/we-got-found-out/" target="_blank">(click here to access article)</a></p>
<p><em>(project details withheld as falling under an NDA)<br />
</em></p>
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