Quicksand » Pepsico http://quicksand.co.in/wordpress-new Quicksand is a multi-dicilinary innovation consultancy partnering organizations to design new products, services and experiences. Thu, 18 Aug 2011 13:52:49 +0000 http://wordpress.org/?v=2.9 en hourly 1 Pepsico: Get Active (CSR) http://quicksand.co.in/wordpress-new/2006/04/12/pepsico-get-active-csr/ http://quicksand.co.in/wordpress-new/2006/04/12/pepsico-get-active-csr/#comments Wed, 12 Apr 2006 14:12:08 +0000 Quicksand http://quicksand.co.in/wordpress/?p=113 Get Active was a Pepsico CSR (corporate social responsibility) initiative conceptualized as a school contact program promoting active lifestyle amongst school children. The program was front-ended by Swashrit, an NGO working towards universalisation of education and health.

Pepsico approached Quicksand with the mandate of designing the overall program structure, content, brand identity & framework and the communication plan needed to kick-start the program. What followed was a collaborative process between the following project partners:

  • corporate patron (Pepsico)
  • domain experts (nutritionists, educationists & health experts as part of Swashrit)
  • design team (Quicksand)

Get Active program is now in its third year since its launch and has expanded to 200 plus schools and impacted 70000 plus children. The program is a global benchmark for Pepsico internally on how successful CSR initiatives need to be designed and managed.

The following films were produced to support some of the communication collaterals above.


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