1. Rahul Dravid Signature Collection

Dravid’s Signature Collection was launched by Reebok to celebrate the tenth anniversary of having him as a brand ambassador. The concept developed showed a more explosive and aggressive personality of Dravid unlike his reserved and somewhat tempered batting style. Quicksand developed the brand language, Illustrations, silhouette styling and print specifications for the entire signature line

2. World Cup Line

In the run up to Cricket World Cup 2007 in West Indies, Reebok wanted to launch official gear for the Indian cricket fans. Quicksand developed a theme-board around cricket, the West Indies and the euphoria & patriotism that surrounds such an event and translated that into silhouette styles for both men & women.

3. Indian Team Signature Line

Along with the World Cup fan gear, Quicksand was also commissioned to develop a line around Indian cricket team players who were brand ambassadors with Reebok.

4. Concepts + Directions

As part of an ongoing relationship with Reebok apparel, Quicksand developed brand concepts for different line presentations. The concepts once approved would be developed into a definite silhouette and graphic style. Published below are some interim concepts presented to the brand team.

Reebok commissioned Quicksand to conceptualize and design an inspirational space in their flagship RBK Arena store. The brief required the space to accommodate Reebok’s line of fitness equipment, a biometric analysis space, a timeline of Reebok’s brand history focusing on their athletes, and a shoe customization space that would let customers create and order their own designs for shoes.

In line with the nature of the space requirements, Quicksand proposed a space concept that weaved in all the requirements into an aesthetic that mutates ideas of the future and those of creation. Quicksand also undertook the design of the software and interaction of the RBK KREATE system – in partnership with CoDesign – a studio space that customers can use to create, store, browse and order designs for shoes.

The software design effort included understanding the back end supply chain for the delivery of the shoes right up to the customer’s doorstep. The interaction design also included the preparation of a film that acts as an introduction and screen saver. Images from the store concept, and from the software are provided below. Also preview an in-store film Quicksand made for the brand.

Here’s a flash demo of the interactive software made for the store.

RBK MERCHANDISE

Quicksand was commissioned by Reebok to design merchandise for their 50 Cent shoe line, inspired by hip-hop culture, Manhattan and the 50 Cent artist imagery. The proposed design includes the use of innovative materials such as used music vinyls for surfaces and a modular system in moulded acrylic.

Quicksand designed a table top swim wear merchandise system for Reebok, taking a cue from the aesthetics of water and the lightness of the swimsuits.

Quicksand designed an exhibition space for the Reebok retailers meet that included a chronicle of Reebok’s brand history, highlighted new footwear technologies and displayed various new garments for that season.