Quicksand » Tag Heuer http://quicksand.co.in/wordpress-new Quicksand is a multi-dicilinary innovation consultancy partnering organizations to design new products, services and experiences. Thu, 18 Aug 2011 13:52:49 +0000 http://wordpress.org/?v=2.9 en hourly 1 Tag Heuer: New Product Launch http://quicksand.co.in/wordpress-new/2006/08/12/tag-heur-new-product-launch/ http://quicksand.co.in/wordpress-new/2006/08/12/tag-heur-new-product-launch/#comments Sat, 12 Aug 2006 08:29:27 +0000 Quicksand http://quicksand.co.in/wordpress/?p=110 Tag Heuer’s new product launch was a limited edition celebrity endorsed watch carrying a price tag of USD7000. Co-branded SRK, the launch campaign needed a new visual identity including collaterals such as packaging, retail presence and outdoors.

Quicksand designed and prototyped the visual strategy and all launch collaterals thereof including a premium packaging inspired from cigar boxes.

Click image to download case study (1.5 mb, 5 pages)

Preliminary packaging concept


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