Quicksand » Advertising http://quicksand.co.in/wordpress-new Quicksand is a multi-dicilinary innovation consultancy partnering organizations to design new products, services and experiences. Thu, 18 Aug 2011 13:52:49 +0000 http://wordpress.org/?v=2.9 en hourly 1 Leo Burnett: Reliance Web Store http://quicksand.co.in/wordpress-new/2007/03/26/reliance-web-store/ http://quicksand.co.in/wordpress-new/2007/03/26/reliance-web-store/#comments Mon, 26 Mar 2007 08:51:27 +0000 Quicksand http://quicksand.co.in/wordpress/?p=111 As part of a major identity re-haul, Reliance Communications also needed a new retail identity for about 1000 plus outlets across the country.

Quicksand partnered the advertising agency Leo Burnett in developing a concept presentation to Reliance for the new retail identity. Published below is a walk-through of the proposed design. In-store observations of consumer walk-ins, customer service and back-office operations guided much of the design process.

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