A month and a half of browsing their support forums, finding a suitable theme (our website is built around the Unstandard theme designed by 5Thirtyone) and collaborating with Digsam to customise it, resulted in the new website.

Nothing fancy, just dynamically updatable, the new Quicksand website powered by Wordpress, makes sure that:

• content can be uploaded and modified by anyone within the team (hence making web publishing a lot more accessible and our website a lot more dynamic)
• design can be changed by simply choosing a new theme and modifying it suitably
• increased functionality can be added to the website through plugins

So enjoy the new website, leave your comments and expect us to be a lot more regular on the web. As an end note, Wordpress comes highly recommended from Quicksand !

Reebok commissioned Quicksand to conceptualize and design an inspirational space in their flagship RBK Arena store. The brief required the space to accommodate Reebok’s line of fitness equipment, a biometric analysis space, a timeline of Reebok’s brand history focusing on their athletes, and a shoe customization space that would let customers create and order their own designs for shoes.

In line with the nature of the space requirements, Quicksand proposed a space concept that weaved in all the requirements into an aesthetic that mutates ideas of the future and those of creation. Quicksand also undertook the design of the software and interaction of the RBK KREATE system – in partnership with CoDesign – a studio space that customers can use to create, store, browse and order designs for shoes.

The software design effort included understanding the back end supply chain for the delivery of the shoes right up to the customer’s doorstep. The interaction design also included the preparation of a film that acts as an introduction and screen saver. Images from the store concept, and from the software are provided below. Also preview an in-store film Quicksand made for the brand.

Here’s a flash demo of the interactive software made for the store.

RBK MERCHANDISE

Quicksand was commissioned by Reebok to design merchandise for their 50 Cent shoe line, inspired by hip-hop culture, Manhattan and the 50 Cent artist imagery. The proposed design includes the use of innovative materials such as used music vinyls for surfaces and a modular system in moulded acrylic.

Quicksand designed a table top swim wear merchandise system for Reebok, taking a cue from the aesthetics of water and the lightness of the swimsuits.

Quicksand designed an exhibition space for the Reebok retailers meet that included a chronicle of Reebok’s brand history, highlighted new footwear technologies and displayed various new garments for that season.