Cultural Ethnography

Project Brief

PROJECT CHALLENGE

IDEO is one of the world's most respected design studios & ranked amongst the most innovative companies globally. They are close associates and continue to inspire our work and approach.

For a conceptual project on the future of products and services in the telecommunications and banking sector, we partnered with the Palo Alto team, bringing our sensibilities of Indian culture and understanding of the market context to their design process.

KEY PROCESS HIGHLIGHTS

Our engagement with IDEO spanned:

  • Research Planning & Design
  • Ethnographic Research
  • Cultural Guiding
  • Rich Media Documentation
  • Data Synthesis
  • Research formats ranged from shadowing sessions to fly-on-thewall observations, diads, contextual inquiries, group sessions and usually involved a combined Quicksand and IDEO team in field.

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