Redesigning a National Deworming Program
Evidence Action's Deworm the World Initiative works with governments to control the public health threat of intestinal worms. They provide technical assistance to reduce the prevalence of worms, and build sustained government capacity to operate school-based deworming programs.
Quicksand was commissioned by Evidence Action (EA) to conduct an in-depth assessment and analysis of the existing training methods and materials and to design new materials.
Our first step in the process was to understand the existing training materials and its use in context. We also started mapping out the various cascades involved in the training and the role of different stakeholders within each cascade. Once we had an understanding of the context, training materials and the stakeholders, we went to meet the stakeholders for their first-hand experience using the training materials. Interacting with the stakeholders reiterated some of our initial assumptions about the need for improving content and visual identity, and also revealed some insights on needs and goals of the users in different cascade.
Once we were able to identify some key insights, then we created a set of design guidelines for the design of the new training materials and this led to exploring ideas for the illustration, content and visual style. One of the main challenges working on a multi lingual project involving a lot of stakeholders such as this is to validate some of our ideas from the early stage, so we created simple mock ups for each iteration and got continuous feedback. After the iterative design and testing phase, the final step was to create a set of use cases for different training materials.
Through this process, we managed to create training materials that were not just an improvement in the content and visual language but specific and relevant to people who might be using it and their goals.
In 2015, on National Deworming Day (NDD), 89 million children in India received treatment in schools and anganwadis. With more states keen to enroll in the program, the number of children treated in the next NDD will be much more than the current coverage. The key for success in such a program is for everyone involved in the program to understand the program objectives and their role. We hope the training materials we created will play a big role in the program's success.