Designing a Financial Capability Toolkit

Project Brief

The Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH is Germany's leading provider of international cooperation services. The Financial Capability Assessment Study, conducted by the Rural Financial Institutions Programme (RFIP) at GIZ, puts forth an alternative framework that captures, perhaps more realistically and comprehensively, the conditions under which the rural poor make decisions pertaining to their financial health.

The researchers believe, that by applying this framework, the financial service providers and intermediaries (NGOs, Banks, MFIs, social programmes, local and state governments) will be more effective in diagnosing and hence designing more appropriate financial interventions for eventual beneficiaries. This improved understanding is based on several factors including, but not limited to, the environment, culture and society, individual attitudes and characteristics. Once a more optimal choice is made, the beneficiary themselves will be able to use this understanding to better manage their financial health.

Quicksand was approached to partner RFIP in designing a knowledge assets suite which:

  • leverages the existing and emerging knowledge of the RFIP team (financial capability assessment study and ideas for tools developed by the team and consultants)
  • is relevant for different financial intermediaries and service providers
  • and includes a set of custom designed tools, using appropriate media, that are relevant for each of the identified stakeholders and support the interventions that are being carried out by them

Some of the highlights of our process on this project were -

  • Deep dive into the financial capability assessment study and surrounding knowledge
  • Forecasting the impact of a proposed financial capability index that can drive trackable community level financial behaviour and perceptions
  • Articulate the content of the research and the proposed tools in a manner that could be readily understood and deployed by eventual stakeholders
  • Produce relevant communication artefacts that together form the toolkit - some of which were a redesigned report, marketing collateral, participant booklet, facilitators guide and an interactive concept that can engage with end users.
  • Toolkit branding
  • Toolkit launch planning and seeding programme with institutions.

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