Through a mix of imparting contextual understanding during in-studio workshops with the research team, interview scheduling, moderation, translation support and iterative refining of research tools, we helped Facebook delve into a wide array of users' search behaviour. The goals the study worked towards were,
- understanding Indian users' mental models around finding information using a mobile phone
- understanding Indian users' preferred navigation patterns on Facebook
- understanding current usage of the Facebook search bar
The research team's findings will inform further rounds of development on both Facebook's search functionality as well as overall user experience for non-US markets. With the constraints that the short time frame put on sample size, Quicksand was pivotal in providing a firm contextual grounding for drawing out strong insights from the field research synthesis.