Telling the Story of Ripple Effect Project

Project Brief

Ripple Effect is a collaboration between IDEO, a design and innovation consultancy, and Acumen, a non-profit global venture fund that invests in social enterprises, to address the challenges of water transport and community storage in emerging markets of Asia and Africa. From retrieval to consumption, the journey of water is complex and offers many opportunities for improvement. The goal of the Ripple Effect project is to apply design thinking and entrepreneurial, market-based solutions and develop prototypes for service delivery methods for safe water transportation and/or community storage products and services for the poor.

As part of the Ripple Effect project in India, IDEO identified 5 organizations working in the domain of safe water and provided them incubation support in the areas of business and design to develop solutions such as delivery services and large-scale community water storage systems.

Quicksand was approached to document the journey of these five organizations, spread over different corners of the country, as they went about prototyping and deploying their solutions. The film based documentation became an important medium for IDEO & Acumen Fund to demonstrate the value of design thinking in driving issues pertaining to social development and impact.

The film is now in the public domain and can be viewed here.

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