Trend Study: Colour, Material, Finish

Project Brief

Quicksand conducted a short study of trends around colors, materials and finishes in the mobile devices and accessories markets in India.

This was part of a broader research study commissioned by Research In Motion across the Asia Pacific region and was done in partnership with Spur, one of our REACH Network partners.

Data was collected through quick field immersions in Delhi and Bangalore, along with secondary research and expert interviews. Insights were built around emerging and evergreen trends across the mass and premium market segments as well as across lifestyle goods, fashion, mobile devices and accessories, to understand how trends get adopted, carried over and manifested in various product areas.

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