There is a sanitation crisis in India. Thousands of children die every day from preventable diarrhea. Women spend 200 million hours collecting water every day. For every $1 invested in water and sanitation, $8 is returned in increased productivity.
Armed with these facts, WASH United and Quicksand conceptualized and are leading The “Great WASH Yatra"(TGWY): a multi-channel, mega-campaign to promote awareness and behavioral change around sanitation and hygiene practices in India.