Methodology
Foundational research
Quicksand, with support from Jhpeigo and DataKalp, conducted qualitative research with 30+ stakeholders across labour room staff cadres and management levels through remote in-depth interviews, followed by field observations, and focused group discussions. The team approached the development of research tools by relying on storytelling instead of emphasising on technical terminology. This decision was shaped by the formative research that indicated low data literacy and limited time between different tasks.
To synthesise the findings from primary research, the team applied the Manoff Group's Toolkit for Behaviour Integration. This toolkit became central in understanding the factors impacting two distinct behaviours in the handwashing patterns of staff members: uptake of VajraHands and adherence to WHO protocols. These factors were prioritized based on importance and feasibility, some key barriers included surveillance concerns, confusing interface design and decision logic, as well as technical inconsistencies. However, the research also pointed towards some enabling factors, most importantly—that labour room in-charges could train teams using real-time feedback, and duration information to encourage self-monitoring.
Co-design process
Following research synthesis, brainstorming sessions with stakeholders were organized to ideate on behavior change frameworks. A vital development were the concept cards used for qualitative research to help interviewees visualise potential interventions, based on feedback gathered from the hospital sites. The design team took the intervention ideas that staff responded positively to during concept testing and checked them against the behavioral factors—the barriers and enablers—identified during research. This ensured that the redesigned interface and complementary activities directly addressed the real obstacles and motivations affecting handwashing compliance.